Over the years the level of web technology has surged ahead with such frightening speed most of us have had difficulties keeping up with the developments at times. From the humble beginnings of merely text based web pages when the internet was still in its infancy we have come to get used to seeing all kinds of technical innovations used to provide the end user with what is perceived to be a "more enhanced web experience". As commercial use of the web grew to its present level and with the prospect of it growing still further this trend has continued and is likely to continue in the future particularly in terms of the visual experience web masters and/or managers want to achieve with their sites.

In all this drive to become more visually impressive, more interactive, more innovative and more technical there is one at times lonely figure, which is forgotten: The end user at whom all this creativity is directed at. Web designers all too often fail to understand that although web technology and innovation has progressed in leaps and bounds the end users understanding of it frequently has not.

Furthermore, the price of all these technical innovations is often high and therefore out of reach of many smaller businesses who increasingly need to achieve a commercially viable web presence.

To learn more about the way in which sytemaker.com tackles these issues just follow the links below

Keep it simple
Avoid confusing your visitor with information overload.

Can't see the wood for the trees
Clutter versus relevance. Visitor needs are specific.

Conflict and co-operation
It is best to bring it all under one roof.

How big is your pocket
Web development budgets do not have to be scary.