The three word phrase above is at the heart of sytemaker.com's philosophy of web design. There seems to be an increasing tendency by web designers to overinclude technological innovations in their designs to dazzle their clients with web pages showing movies, animations, 3-D and other such effects purely for visual impact. It is true to say that using technology like macromedia flash, to name just one example, can make a web page look "cool" and visually impressive and to include it sparsely can add a little bit of spice to a subject that might otherwise be perceived to be dull and uninteresting.

When contemplating such technologies a prospective web site owner needs to consider a number of important questions:

Robin Williams (not the actor) is a web design guru who bases her wisdom on the user experience (or annoyance as the case may be) and we subscribe to a large degree to her views when she says: "One of the elements of good web design is a lack of the elements that make bad web design." Therefore our designs are not only devoid of such elements but also hand coded making for lean and efficiently coded web pages that download quickly and present the visitor with the easiest route to what they are looking for.

Good web design features
The main concept is that less is more.

Bad web design features
Noisy pages do not grab a visitors attention.