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    Can't see the wood for the trees

    If there is one thing that most web users today are certain of it is the fact that for every bit of useful and relevant information found there are vast amounts of useless and irrelevant bits of information out there competing to catch their attention. Relevancy is the driving force as more and more people are using the web in a focused and targeted way and do not wish to be presented with information overload, i.e. web pages crammed with all sorts of clutter, most of which bearing no resemblence to anything the user is specifically looking for.

    At sytemaker.com every web site we design and build is guided by one rule. Less is more! It allows us to incorporate some very precise visitor targeting in our designs.

  • Most visitors would like to get to the subject of their search quickly and without first having to figure out how to get there. That requires concise content and clear navigation.


  • Most first time visitors arrive at your site via search engines who give ranking preferences to sites with precise and search relevant content.


  • A lot of first time visitors might get diverted by clutter (banners, scores of unrelated external links, too many little areas with different small text in it etc.) and may end up on a different web site.


  • Crammed and cluttered pages take longer to download! Patience is one characteristic that most web users do not have. With the vast amounts of choices available they do not have to.














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    Vincent Flanders is well known for his collection of live examples of web sites ranging from the hillarious to the downright exasperating.

    Web Pages That Suck
    How not to do it.




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