It is quite unthinkable to imagine the world wide web without links. They are the source of all traffic and the reason we are able to move so freely around the internet. Most web site owners understand the need for links from one page of a web site to another even for links from search engines and directories but often neglect the need for linking to (and equally important from) other web sites.

Why lead a visitor away from our web site and lose them? we hear you ask. One thing to remember is that to lose a visitor you have to have one in the first place, i.e. that visitor came to your web site quite possibly via a link from another web site (not a search engine). At the same time traffic coming from search engines has a better chance of finding you as the major search engines keep on adding more and more weight to link popularity in deciding where to rank a web site in their indices. So whatever your reasons for linking to and from other web sites they all boil down to one thing: Extra traffic.

Paul Bruemmer's article on the subject of linking (The Right Way to Improve Link Popularity) makes clear the need to invest time, effort and money into achieving a successful link strategy. The sytemaker.com team have the knowledge and experience to identify web sites for link exchanges, to handle link requests and to subsequently monitor and manage links on your behalf.