In our experience this is the area of most neglect for numerous web site projects, not least because it requires the majority of the maintenance & management input. Changes in products and services offered, staff and location, contact details etc. all occur at unpredictable intervals and require immediate updates to the web site. The same applies to news features that need to be regularly updated or even measures to simply keep up with web technology.

The rewards for keeping a web site constantly updated to reflect the current status of your business is what any web site owner wants and needs: Extra traffic! A web site that grows and changes over time, presents up to date information on product and services as well as up to date news shows credibility and with that installs confidence into a visitor. This is of particular importance if that visitor is there for the first time as he/she is more likely to return to visit again. Statistics measuring visit to sale ratios (and visit to contact ratios) regularly find that an overwhelming number of sales (or contacts) occur only after repeat visits.

The article in the March 2004 issue of P·O·P INTERACTIVE's Web Insights Newsletter is clear about the importance of repeat visitors and how to encourage them.

Let the team at sytemaker.com help you implement your web strategy.