Web site promotion is easily the most difficult, most labour intensive, most time consuming and most complex area of any successful web project. The goal of all this effort is of course what any web site owner needs and wishes for. Traffic and lots of it and on a regular basis. Your web site will have to be promoted to the same degree as your business. Indeed in many cases promoting a web site becomes synonymous with promoting the business it represents.

There are of course a number of ways to promote a web site and create traffic for it. To begin to tackle this task a web site marketeer requires the answer to two simple questions:

E-mail marketing
Write to those who want to be written to.

Search engines & directories
Get the visitors who like to google.

Link programmes
Without links there is no web.