The key phrase when contemplating email marketing campaigns is opt in. The technical ability to send millions of emails at once is currently being abused to such a degree that any message arriving at our inbox without being invited is today considered to be spam.

To comply with modern standards therefore requires the use of email lists whose recipients have requested to be sent messages either of a specific nature or from a specific sender. This gives a web site owner two main choices:

Contact us to let us advise you on the appropriate strategy for your business.