link2

		Professional and affordable web development strategies

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WEB DEVELOPMENT

PROMOTION

QUICK LINKS

design:
   simple
   clutterless
   holistic
   affordable

maintenance:
   links
   graphics
   hosting
   updating

promotion:
   e-mail
   search engines
   links

Link programmes

Links to and from other web sites play a big role in web site promotion and in generating extra traffic to your web site by

sharing visitors among web sites of similar interest. As some visitors leave your web site to see someone elses so do you receive traffic from them. Visitors that leave a site do so mostly because they have not yet found what they are looking for and therefore are less likely to enter into business with you at that moment. It makes sense to lead them to another web site of similar interest especially as that site might do the same for you in return and provide you with visitors that do find what they are looking for and are ready to do business.

search engines today regard link popularity as an important ranking criterion. One of Google's success stories began with the launch of PageRank (PR) in 1998. PR evaluates web structure through link analysis to determine relevancy. It is an algorithm factor that gives higher rankings to sites with many strong, quality links leading to their pages. Such sites are deemed to be highly relevant because of all the incoming links. Now most major search engines use link popularity as an major factor in determining rank.

sytemaker.com:
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Like in every aspect of web site promotion there is no easy route to a successful link strategy. At sytemaker.com we offer you complete and spam free link programmes tailored to your requirements (see also link maintenance & management).

One such programme is our directory submission & monitoring service which we recently started by making it a central part of our Search Engine Optimisation Programme.