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    Search engine misconceptions

  • A submission is all it takes
  • If only! A submission to a search engine be it free or paid for merely gets the site listed in the search engine index. That is, somewhere among the other thousands, indeed 10s and 100s of thousands of websites competing in the same or similar fields of business. To achieve visibility and generate first time visitors requires continuous effort to understand and work with each individual search engine and its relevancy algorithm.

  • Results come quickly
  • Unless you pay some search engines to guarantee inclusion within days the time it takes before being included in their index alone can range from 2 weeks to 6 months and more. Add the time it takes to continuously optimise the site before it gets to be visible and it becomes understandable why reliable results cannot realistically be expected before 6 to 12 months.















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  • Getting to the top is easy
  • If that were true sytemaker.com would not enjoy the success it has at present. Although no website in our care has ever gone backwards with search engines and directories they do succeed at various rates, depending on how much the subject of the site is represented on the world wide web. To achieve this success requires deep understanding of the search engines and their rules and regulations as well as sound judgement of their relevancy algorithms, practically all of which are kept secret. Equally an understanding of visitor behaviour, likes and dislikes is needed to determine keywords and phrases used to find a site.

  • Once you're there you can relax

    All the 10s and 100s of thousands of sites mentioned earlier would like to reach that coveted No. 1 spot. It follows that a lot of them are working continuously and equally hard on getting to a more visible spot within the search engines indices. To maintain success is therefore never guaranteed and can only be enhanced by regular maintenance and monitoring as well as continuous research on keyphrases and upgrading of written content.

  • There are many cheap and easy tricks

    Beware of cheap and easy ways to achieve good visibility! Most of them are nowadays regarded as spam and search engines have become far more advanced and sophisticated in detecting any method that tries to unfairly manipulate their indices. Once detected an offending web site risks to be penalised by exclusion.




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