Over time any successful website will continuously have to change and grow to keep up with business growth, changes in how people use the internet and the expectations and demands of your visitors.
Just like a building needs regular essential maintenance to ensure it continues to be useful and attractive, so does a website.
The rewards for keeping your website continuously updated is what any website owner wants and needs: more traffic! A website that grows and changes over time and presents up to date information shows credibility and with that installs confidence in visitors, keeping them coming back again and again.
Broken images are still surprisingly common and one of the most offputting things that any visitors can see on a site. Corrupted images need to be repaired and/or replaced as soon as they are spotted.
Regular news features are a very useful way to entice your visitors to return to your website regularly. These can include anything from updates to your products or services, staff changes or changes to your locations to news and commentary about your industry sector in general.
Links are the source of all traffic and the reason we are able to move so freely around the internet. To help maintain the credibility of your website it is important that your visitors do not encounter error pages when they are trying to follow a link on any of your pages.